The main part of our previous and new logo is a pyramid and this pyramid is symbolized by a triangle. As it is well known, pyramids are the buildings where the outer surfaces are triangular and converge at a point. Each of these triangles represents the core values of Santa Farma since its establishment. Those values are respect for the individual, continuous improvement, rational power and respect to the work, work place and society.
Why Snake?
The snake icon that takes place in the previous logo is kept as a curve. The snake represented “health”, “rational power” throughout the history and it is used to make medicine by several civilizations. According to those impressions, this icon expresses that Santa Farma exists for serving people's health by always using its “rational power”.
Colors
The white colour is used in previous and re-desinged logo that represents purity, peace and stability and denotes the principles of our company's working culture. The blue colour denotes balanced cooperation, loyalty and strong faith and it symbolizes infinity, farsightedness and further development. Besides it takes place also in the new logo as it reminds peaceful working environment. The red colour denotes energy, power, agility and determination for reaching the results. Our company that is focused on future and continuous improvement symbolized this features by the red colour in the new logo.
We are introducing our new logo that, we believe, it strongly represents our company better.
